This is a really interesting post from Steven Bell on ACRLog. So interesting that I intend sending it to everyone in our library to help inform our strategic planning process.
Steven's formula is "Greater Awareness + Usable Websites + Flawless Authentication = Better Results."
Here at Olin, we have made great strides with authentication, and some progress in terms of greater awareness, but need to do better on both of those and we still have a long way to go with a usable website.
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