The title of this post comes from an article on today's New York Times ( "Get Out of That Rut and Into the Shower" by William C. Taylor. Business section, New York Times, August 13, 2006. From Rollins, you can find it here.)
It is all about unusual ways to collect information on how customers use products and services. For instance a hedge fund that invests in banks etc. spends a day using bank branches throughout Manhattan and gets a very different view of customer service and operations than the one it hears from the head office. Or an industrial design firm that films people taking showers instead of just asking them about how they shower. Taylor's conclusion -- and my title -- is a quote from Jana Eggers.
At the Olin Library, we certainly need to find a variety of ways to assess and evaluate our services, facilities, and resources as we develop a plan for the future, but what really matters is how we react to what we learn.